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The Basics of Franchising and How They Can Help You Realize Your Dreams!

Perhaps you’re like a lot of folks today working the nine-to-five grind and getting tired of chasing somebody else’s dream. You’ve got your own goal of becoming a business owner, and maybe now is the time to make that dream a reality. But how? You could start a small business from scratch and take on all the hardships and worry that come with it. Or, you could franchise. Franchise business owners enjoy many benefits that are unique to the franchise model. When you open an ice cream franchise with Marble Slab, for instance, you tap into the power of a brand that’s been a customer favorite since 1983. And that’s just the beginning! The advantages of franchising are numerous, so let’s take a closer look at how franchising works and what it can mean for you, your quality of life, and your bottom line.

open an ice cream franchise

Your Investment is Only as Good as the Brand

No matter what brand you’re interested in, the nature of franchising requires you to buy into the brand’s mission and culture. That means, in addition to your start-up costs, you’ll need to pay an initial franchise fee that varies from brand to brand, and monthly royalties and marketing fees that amount to a percentage of your gross sales. Because these sums are not insignificant, it’s vital that you do your research and invest in a franchise that’s proven itself. You’ll also want to make sure you get something in return for your fees! The money you invest when you open an ice cream franchise with Marble Slab buys you everything our respected name has to offer, including our tried-and-true business models, our proprietary products, materials and logos, and access to our teams of marketers, real estate experts and operations staff. These are unique resources not available to you outside the franchise world, except at great personal cost to you. 

You’re Part of Something Bigger than Just Ice Cream

No matter what brand you invest in, no matter how big the franchise family, when you open your doors as a franchisee you’re essentially becoming a  brand ambassador. As such, you’ll be asked to adhere to the guidelines of the brand’s culture. For instance, you won’t be able to change the look or colors of a brand’s logo, or change a recipe’s ingredients if you’re dealing with food. One of the most important basics of franchising is consistency, which takes a lot of guesswork out of doing business.  Consistency also means that you become part of something bigger than yourself — and better than that, by investing in a Marble Slab Creamery franchise, you never have to go it alone. Our thorough training and ongoing support are all part of our commitment not only to your success, but the continued success of the brand. If you have questions, or are confused about one of our processes, we’ll make sure you’re heard. Because the bottom line is, the Marble Slab Creamery brand is only as successful as each and every one of our franchisees!

Franchising can mean many things to many people. For some, it means the freedom to be your own boss. For others, it means the security that comes from the strength, recognition, and support that only a brand like Marble Slab can provide. It’s not for everyone — but if some of the basics of franchising we’ve outlined here resonate with you, it could be a perfect fit


To find out more about how to open an ice cream franchise with Marble Slab, and what that opportunity might mean for you, contact us today!


open an ice cream franchise

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Our Partners

Marble Slab Creamery is a part of the FAT Brands Family, which also holds the following Quick Service Restaurant brands:

Great American Cookies
Hot Dog on a Stick
Round Table Pizza Royalty

Head Office

Customer Service
Customer Relations Manager
5555 Glenridge Connector, Suite 850
Atlanta, GA 30342

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.