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Franchise Ownership vs. Starting from Scratch: Which Is Right for You?

If your idea of the American dream is to be your own boss, then you’ve probably dreamed about starting your own business for years. If you’ve decided that you’re ready to make the leap, there are two potential options: You can build your own business from the ground up, or you can look for good franchise opportunities and invest in an established brand. Before you jump to a decision, you should consider the following advantages that good franchise opportunities will provide:


Advantages of Good Franchise Opportunities

1. No One Knows Who You Are

One of the reasons it’s so expensive to start a business from scratch is because a huge part of your budget has to go to creating a brand. Your company won’t survive if you don’t attract customers—and you can’t attract customers if you don’t generate brand awareness. This can cost a lot of money, and there’s no guarantee your advertising efforts will be effective. With a franchise, you’ll not only be working with an established brand, but you’ll also potentially benefit from national advertising.

2. Franchises Provide Owner Support

If you start a company from scratch, it’s sink or swim from the first day. Franchise owners will be given full support by their franchisor in a number of areas. Many franchises will help find a suitable location for a store, negotiate a lease, set up the store, and more. Some franchises even have mentor programs for their owners. In addition, they provide guidance and assistance for the duration of the franchise’s life.

3. Franchises Don’t Require as Much Experience or Expertise

If you’re starting a business from the ground up, you have to know what you’re doing. You’ll need some business background—either experience or education—to formulate an effective business plan, and you’ll need managerial skills.

With a franchise, you may not need this. In fact, you aren’t even required to know a lot about the business itself. This is because most franchisors will provide you with extensive training and education to teach you everything you need to know to run your franchise effectively.

If you’re thinking about becoming a business owner, then you should strongly consider looking for good franchise opportunities instead of starting a business from scratch. For information about our franchise opportunities, be sure to contact us at Marble Slab Creamery today.

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Our Partners

Marble Slab Creamery is a part of the FAT Brands Family, which also holds the following Quick Service Restaurant brands:

Great American Cookies
Hot Dog on a Stick
Round Table Pizza Royalty

Head Office

Customer Service
Customer Relations Manager
5555 Glenridge Connector, Suite 850
Atlanta, GA 30342

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.