Some call it buzz, others refer to it as steam. Either way, you want it for your franchise, because both groups are referring to publicity. It’s been said that publicity can be terrible–but only if you don’t have any social media for franchises.
That’s about 50 percent true, because the old axiom about any publicity being good publicity simply isn’t true. Negative buzz about your business can become so toxic that it can kill customers’ willingness to ever place an order with you again.
And bad buzz can spread quicker than a wildfire backed by a wicked Santa Ana breeze thanks to social media.
On the other hand, social media can help you plant the seeds of positivity just as quickly whenever you get some positive press. Yes, social media for franchises can turn you into Johnny Appleseed, spreading your positive message and converting new customers.
Here’s a look at the top five ways to use social media for franchises:
1) Get Social Media for Franchises
You can benefit from all that social media for franchises has to offer if you’re not on social media.
So make sure your franchise business has accounts on social media platforms where your customers are. Twitter. Instagram. Facebook. You’ve got to get on them all.
Make sure to check with your corporate franchisor before you start building your social media presence. It’s possible and even likely that there is a corporate social media policy that you will need to follow.
2) Create a Community
Social media for franchises only works if you’re active. So go ahead and get active.
Promote your social media accounts in your business. Let customers and prospects know where they can find you–and then encourage them to like and follow you.
If you are going to take the time to get social, you are going to want to create a community. After all, if The New York Times writes about a business but nobody knows about it, did the story really happen?
So promote your social media accounts and create a community.
3) Get Active
The key to success with social media for franchises is getting active. Nobody likes a pictureless Instagram account and nobody is going to be your Facebook friend or follower if you never share anything.
So get active.
Post pictures. Share fun facts. Run a couple of contests for customers. Do whatever you can to get your customers engaged with your online persona–because you’re about to share some positive press with your new online friends.
4) Act Like P.T. Barnum
P.T. Barnum is the father of positive publicity. Everywhere he took his traveling circus, stories appeared in local newspapers. He was probably the very first public relations person, press agent or publicist in the country–and one can only imagine what he would have been able to accomplish if he had social media to work with.
You need to act like P.T. Barnum if you want to leverage social media for franchises in order to make sure more people see your positive press. Go out and find yourself a positive story to tell–then find a reporter to tell it for you.
Pitch a story to a reporter about an amazing employee, new public service initiative or success story. As P.T. knew, reporters are always looking for a good story.
5) Share It
Now that you’ve secured positive press for your franchise, it’s time to share it. Share it on Facebook, Twitter, Instagram and all of your other social media for franchises accounts and ask your followers to do the same.
Sharing is like compound interest, it makes something good that much better–and it’s incredibly easy to do. Social media can have a big impact on your business. For more information, contact the professionals at Marble Slab Creamery today!