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4 Exciting Trends in the Ice Cream Industry

The secret is out: Americans love their ice cream. The cold, sweet treat is one of our favorite desserts and it’s no wonder why—ice cream is the endlessly customizable, versatile, treat for any occasion from a black-tie gala to a preschool graduation. So while ice cream trends may shift, one thing is for sure: the ice cream franchise industry is thriving. Here are four trends in the ice cream industry. Whether you follow trends or set them, Marble Slab Creamery lets you capitalize on the exciting—and sweet—world of ice cream franchises

Ice Cream Trends 

Vanilla vs. chocolate. Cone vs. cup. Sandwich vs. popsicle. Will we ever settle the ice cream debates?

The International Dairy Foods Association, or IDFA, compiled some data to solve things once and for all. All the trends below come from their research. 


Vanilla is the most popular ice cream flavor in the United States, followed by Chocolate, then Cookies N’ Cream (see the complete list below). We get it, Vanilla ice cream is delicious with unlimited mix-ins. Then again, we wouldn’t say no to Chocolate with a little bit of everything either. 

Top 10 Ice Cream Flavors 

  • Vanilla 
  • Chocolate
  • Cookies N’ Cream
  • Mint Chocolate Chip
  • Chocolate Chip Cookie Dough
  • Buttered Pecan
  • Cookie Dough
  • Strawberry
  • Moose Tracks 
  • Neopolitan


Pretty much every way is the right way as long as you’re eating ice cream. While the cup vs. cone, debate rages on, the IDFA was able to conclude that consumers can’t choose a favorite between sugar cones and waffle cones. Each is delicious in its own, sweet way.  


Why is the ice cream industry thriving? Simply put: ice cream is popular. The average American consumes 23 pounds of ice cream per year, making it the most popular frozen dessert. 

However, the most interesting industry trend for those involved in an ice cream franchise is the demand for premium ice cream. 40% of ice cream makers report an increase in the demand for premium ice cream. Compare that to the demand for gelato, another trendy niche in the industry, which is 17%. Premium ice cream is by far the thing that customers are clamoring for, and premium ice cream is what they get at Marble Slab Creamery, where we use fresh ingredients and a time-tested recipe to create premium, delicious ice cream.  

A Profitable Industry 

If you’re going to invest in something, make it an ice cream franchise. The ice cream industry is worth $11 billion, supporting 26,000 direct jobs. Through training and support, Marble Slab Creamery will set you on the right path within this lucrative industry, helping you build up your business so you can work for yourself.  

Investing in Marble Slab Creamery gets you the tools and training to maximize your investment. If the ice cream industry appeals to you, choose our franchise opportunity

ice cream franchise

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Our Partners

Marble Slab Creamery is a part of the FAT Brands Family, which also holds the following Quick Service Restaurant brands:

Great American Cookies
Hot Dog on a Stick
Round Table Pizza Royalty

Head Office

Customer Service
Customer Relations Manager
5555 Glenridge Connector, Suite 850
Atlanta, GA 30342

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.