Customers love our ice cream shop franchise because the quality of our product goes above and beyond what our competitors have to offer. Furthermore, we offer individual ice cream treats, take-home ice cream cakes, ice cream shakes, and much more. With a wide range of flavors and mix-ins to choose from, the possibilities are endless. This is great news for our ice cream shop franchisees who reap the benefits of our popular menu. Here, we’ll explore our competitive advantage in greater depth.
1. Our Product is Handmade In-Store
In 2020, it’s clear that buyers love products that are unique. Inc. reports: “consumers place a higher value on products they believe contain the aura of authenticity.” That is to say, manufacturing processes and quality ingredients are important to today’s consumer. When we opened our doors in 1983, the reason we settled on our process of making ice cream by hand in every store was that it resulted in a great tasting product, free of many of the mass-produced alternatives used by our competitors. Today, this process gives us a real edge in terms of the way our brand is perceived. We’ve built a strong reputation for serving up only the best and using only the highest quality ingredients.
2. Every Order is Customized
What’s better than handmade, artisanal ice cream? Ice cream that’s made to your unique tastes, of course. Our franchisees are able to choose from dozens of flavors like bubblegum, lemon custard, mocha, and pistachio. Of course, we offer select frozen yogurt and sorbet flavors in some locations as well. Marble Slab Creamery customers love when franchisees choose flavors that reflect local trends and changing seasons. Orders can be customized by adding unlimited mix-ins, or opting to turn their favorite flavor into a smoothie or sundae. Customers can choose anything from fresh fruit like strawberries, to popular candy bars, to cookies
We’re able to handle individual ice cream treats or provide cakes and take-home containers for larger orders. Our ice cream cakes are famous for being the perfect way to celebrate graduations, birthdays, and other special occasions, and they help our franchisees take advantage of multiple revenue streams
3. Co-Branded Cookie and Ice Cream Shop Franchises
A key advantage of franchising with Marble Slab Creamery is that we’re a part of Global Franchise Group (GFG), a parent company that represents numerous franchise brands. This gives our franchisees the option to open multiple locations, mixing and matching brands, or even opening co-branded stores. Customers particularly love co-branded stores because they double the menu options and open the door to exciting and unique combinations. Great American Cookies makes some of the best fresh-baked cookies around, and an ice cream/cookie sandwich made in with Marble Slab Creamery’s ice cream is hard to beat. When you partner with GFG, there’s no reason to stop after opening an ice cream shop franchise – you could go on to grow many other restaurant businesses as well.
Want to learn more about why customers love our ice cream shop franchise? Contact us today to learn more about our niche in the industry.