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Benefits of Franchising vs. Starting a Business from Scratch

Starting a business is an exciting endeavor that can often leave new owners drowning in their newfound responsibilities. In working with a franchising group, owners have found the ability to open their business while pursuing their dream with less stress in their day-to-day workload. Marble Slab Creamery has developed an onboarding strategy to help business owners maintain their passion for their ice cream franchise while still being involved in the development of their restaurant.



In a business created from scratch, where you may have no assistance from experts, training your employees can feel like a separate responsibility. For our franchises, the burden is eased by expert help. Our Marble Slab franchise owners are given in-depth training at Global Franchise Group University. We provide information for our franchisees in any aspect about opening a new business, so you feel comfortable on the first day of opening the doors for your ice cream franchise. That training includes financing information and knowledge regarding your business’ allocation of resources. In this department, you will be gaining information on your return of investment, your ice cream franchise financial plan, and ability to manage cost-control. We have never left our investors in the dark, and we provide information on many other important aspects of our company including inventory, developing a marketing plan, and utilizing our software systems. These are all taught to our franchisees through classroom and hands-on training in their own location.


Established Brand

What every business owner hopes for is the ability to have their logo appear, and for consumers to recognize that brand symbol while linking it to positive emotional experiences. According to FitsMallBusiness.com, “consistent branding increases revenue up by 23%.” Having an established brand with the experience of already marketing their product, as opposed to starting the process from scratch, is a relieving experience for business owners. Mable Slab has an established brand and style that helps you market your business to re-align your focus to operating your ice cream franchise. Global Franchise Group (GFG) has helped our strategic marketing strategy which has bolstered our reputation as one of the world’s leading brand management companies.


Real Estate    

From choosing the ideal spot for your business to picking out the layout, every business owner understands the importance of the concept of “location, location, location.” Success for a business can often be dependent on its environment. For instance, food trucks may find a consistent flow of customers when located in a dense business environment in the city rather than a residential neighborhood. Location for a business can entirely depend on the product, and Marble Slab Creamery knows theirs better than anyone. We have established the ideal layouts and environments for our product with several concepts and locations that allow your ice cream franchise to flourish.


Don’t start your ice cream franchise alone! Contact us today, so we evaluate the next steps in making your creamery fantasy into a reality!


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Our Partners

Marble Slab Creamery is a part of the FAT Brands Family, which also holds the following Quick Service Restaurant brands:

Great American Cookies
Hot Dog on a Stick
Round Table Pizza Royalty

Head Office

Customer Service
Customer Relations Manager
5555 Glenridge Connector, Suite 850
Atlanta, GA 30342

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.