You might think that there’s no way that an ice cream business could fail—everybody loves ice cream! But you would be wrong. There are many factors that determine whether your ice cream business will thrive. If you plan on opening an ice cream store like Marble Slab Creamery, then keep the following five keys to running a thriving ice cream business in mind:
1. Choose the Right Location
Location is essential to any business, but this is especially true for an ice cream store. Many of the customers you’ll attract will be people walking by casually who decide to buy ice cream on a whim. Because of this, the best location for an ice cream store tends to be in a populated area with a lot of foot traffic.
A mall is an excellent example. In fact, opening an ice cream store near a lot of other stores is a great idea. This is because many people will decide to treat themselves to ice cream while they are shopping. Be sure to avoid opening your ice cream store in a secluded area that doesn’t see a lot of foot traffic. If you do this, only customers who seek you out will find you.
2. Have a Business Plan
One of the biggest mistakes that any business owner can make is to open up shop without a business plan in place. If you do this, your business will have a much greater chance of failing within a few months. The necessity of having a business plan is one of the reasons you should consider investing in a franchise like Marble Slab Creamery instead of trying to build an ice cream business from scratch.
The franchisor, Global Franchise Group, will help you develop an effective business plan. Remember, they have opened up many stores already, which means that they’ve gone through the trial and error of opening up a new business so that you don’t have to.
3. Provide Tasty Ice Cream
If your ice cream isn’t good, your ice cream store will fail quickly. Making delicious ice cream is no easy task—making ice cream that is a step above the competition is even harder. A franchise like Marble Slab Creamery already has a tried and proven recipe that makes use of the freshest ingredients in your area. By investing in a Marble Slab Creamery, you won’t have to worry about the quality of your ice cream.
4. Offer Variety
An ice cream store that only provides a half dozen basic flavors and a handful of toppings doesn’t offer much variety. Customers want options, and a franchise like Marble Slab Creamery offers them dozens of unique flavors and toppings.
5. Promote Your Ice Cream Business
This can be difficult for entrepreneurs who are just starting out. If you’re building your ice cream store from scratch, you’ll have a limited budget for marketing your store and your ice cream. One of the biggest advantages of investing in a Marble Slab Creamery instead of attempting to build your ice cream business from scratch is the marketing support that you’ll receive. You will be provided with support for your marketing efforts, and all national marketing efforts the franchise makes will also directly benefit your ice cream store!
These are five keys to running a thriving ice cream business. For information about our franchising opportunities, contact us at Marble Slab Creamery today.